Effectively Impacting the Consumer Through Digital Media
Hello everyone! I decided to choose The Voice: Integration With Live Television as my example for this blog post. There was a lot done to meet the needs of the selected target audience with this television show. The producers were able to successfully interact and engage with the audience by encouraging fans to send out tweets to vote who they wanted to save from elimination and the results would then be posted on the show. The show also did an excellent job of engaging by also incorporating the use of vines and showcasing various different twitter conversations between talent. All of this combined increased engagement and improved the consumer's experience at the same time. This is what led to The Voice having over 23 seasons with a budget of $2.3 million per episode. The show would also try and interact with fans as much as they could throughout seasons. They would consistently use hashtags on Twitter which would generate content honed specifically for them. The Voice did an exc