Posts

6-2 Blog: Marketing Perspective

Image
Hello everyone! I most definitely do follow a good number of influencers whether that be through Twitter, Facebook, YouTube, or Instagram. I find myself mainly following large majorities of gaming content as that's what my hobby is and I find certain video games entertaining. It's also quite surprising to the extent that which social media influencers can market certain products. They typically garner special advertising deals with various companies and can put them inside videos for their audience to see. This type of marketing is quite interesting because since you trust your favorite influencer you're going to be more prone to listening to what they have to say about a product they're advertising. Word of mouth is a powerful tool to spread a product's name and get the ball rolling which is why influencers are great at marketing products to a specific audience. Collaborating with influencers definitely strengthens a brand's recognition as well as reputation if
Post a Comment
Read more

Effectively Impacting the Consumer Through Digital Media

Image
Hello everyone! I decided to choose The Voice: Integration With Live Television as my example for this blog post. There was a lot done to meet the needs of the selected target audience with this television show. The producers were able to successfully interact and engage with the audience by encouraging fans to send out tweets to vote who they wanted to save from elimination and the results would then be posted on the show.  The show also did an excellent job of engaging by also incorporating the use of vines and showcasing various different twitter conversations between talent. All of this combined increased engagement and improved the consumer's experience at the same time. This is what led to The Voice having over 23 seasons with a budget of $2.3 million per episode. The show would also try and interact with fans as much as they could throughout seasons. They would consistently use hashtags on Twitter which would generate content honed specifically for them. The Voice did an exc
Post a Comment
Read more

Branding: A Day in the Life

Image
      Hello everyone, I would like to first and foremost start off by saying how I am extremely addicted to social media. I definitely believe my dopamine receptors are fried beyond repair due to the over-consumption of YouTube, TikTok, Twitter, Facebook, and other platforms. I primarily visit those sites mentioned the most due to the content that is provided on there. I find that short form videos like TikTok will end up sending me down a spiral of 1-2 hours of nonstop consumption than I anticipated. I definitely can say that I feel a bit ashamed of myself when I have other things to be doing but instead I am sitting there, on my phone, consuming countless videos.             I can say I do have positive reactions when I do go on digital media and have a good laugh. However, there are times I do feel like I become numb to everything which is a slight negative reaction. Also I may have developed minor ADHD as sometimes I will click off a longer style video or movie because I need a dif
Post a Comment
Read more